2025 could be the year for a brand new website for your business. It’s recommended that you update your website regularly with content and additional pages every month to keep your website up-to-date for your users and to benefit search engines. It’s recommended to overhaul the design and user experience of your website every 3 years. Sometimes you can tell that your website is dated when looking at your competitors but there are also other signs that you need to look out for which probably mean that your website is due for an upgrade. This article provides you guidance on how to know if you need to improve your website design in 2025. We cover aspects such as:
- Monitoring your competitors – if your competitors have updated their websites and they are serving a better experience to your users then this can make you lose out on potential new business.
- Common signs that a website needs an overhaul – from out-of-date plugins on WordPress to date designs and functionality that doesn’t work as well as it should do. These are all reasons to decide to overhaul your website and create a brand new website or massively enhance your current one.
- Data insights and customer feedback – a key part of overhauling or re-designing a website is doing so with data and customer feedback in mind. Improvements coming directly from these sources of information can increase your conversion rates and allow you to fix common pain points for your customers. From the data, you can see that you have less time spent on pages, higher drop-off rates and a drop in conversions. Customer feedback provides you with direct ideas for improvements from actual users and customers.
- Accessibility is a hot topic in 2025 – it’s highly important that you consider the user experience for all users on your website. This can be accomplished with a re-design of an older website that didn’t take accessibility into account at the time.
We are the leading boutique web design agency in Bristol. Our small team of experts can provide you with cutting-edge customer service as well as fast turnaround times for the re-design of your website. With free website re-designs available across almost all of our digital marketing packages, we can help you re-design a tired website and transform it into a higher-converting website that is smoother and easier to use for your users and potential clients. Get in touch to arrange for your free consultation and quotation.
Using Actual Insights to Understand That You Need to Improve Your Website
There are several different actual insights that you can use to inform you that your website needs to be upgraded or redesigned. These insights are as follows:
- Competitor research. If your competitors are using features that you don’t currently have on your website – you are likely to be losing out. New clients will come to expect industry standards and most of the time, going against the grain is not the best course of action. People expect a website in certain industries to behave in a certain way so this is one big factor that leads to website redesigns and rebuilds.
- Honest feedback is key. Take time to speak to current customers and new customers and gain feedback about the website. What did they like about the website and what aspects could use improvement? Collect feedback from a range of different clients to obtain actionable design tasks and features when it’s time for the rebuild.
- You can also use user data such as whether people are dropping off your pages quickly, not proceeding to additional pages and other metrics. These can again be indicators that your website isn’t built or functioning as expected or it’s difficult for users to find the information they need or to convert into an enquiry or sale.
Your Website Looks Outdated
We understand that your website is at the forefront of your online activity and something that every business owner should be proud of. However, it’s important to take a neutral approach when considering whether your website is looking outdated or older, especially when compared to other websites within your industry. The typical time-scale for a refresh is 3 years but for our clients, we regularly update and refresh their designs to stay ahead of the competition. Website design and technology are rapidly advancing which means that it’s more viable to update your website more often – to stay ahead of the competition and keep your website looking as fresh as possible. The main factor that makes websites look dated is a lack of design updates over a number of years. Small integral design changes frequently can also mitigate the cost and time that it takes to carry out a complete website overhaul.
Your Website Is Showing Clear Signs of Technical Issues
If your website has technical issues that you have been ignoring and they’ve allowed to build up over time then it can often be faster to rebuild the entire website rather than trying to fix an older website that has a number of issues. We tend to find this for:
- WordPress websites that have fallen significantly out-of-date. This issue can get so severe that the website stops working properly and just simply updating the plugins in the back-end of the website won’t fix the issue and can potentially break the website entirely.
- Functions that used to work on the website but are no longer supported. This could be a whole host of features on your website where you need to find a replacement 3rd party integration or a new solution for that particular function or feature.
- Your website uses old technology where there are just better solutions now available. AI tools and new plugin creators and features often disrupt the market and become the industry standard for website design and functionality. Shopify is a good example of this in the E-commerce space. You may want to rebuild an entire E-commerce system to take advantage of the benefits of Shopify for your business and this warrants an entire rebuild.
Accessibility Enhancements and Features
Accessibility is highly important to ensure that all users have a great experience on your website. If your website is older, accessibility features may be overlooked and the website may not be taking advantage of all of the tools available to make a fully accessible website. These features include:
- Calming colour options can calm the text and fonts of a website with either darkness mode or other neutral colours.
- Transcripts on video elements on the website and other enhancements to cater for users that use voice-to-text recognition.
- Sizeable options on website fonts to make text appear larger for users on a scale so they can choose the size that suits them.
