Universal Vans
Universal Vans needed an online showroom so we built them a high-performance website powered by a live stock feed and detailed search options. Ongoing hosting, maintenance, SEO and Google Ads keep it firing on all cylinders.
Increased Leads
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0
%
Measured over 1 year
Cost Per Lead
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%
Google Ads Performance
Page 1 Keywords
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Benchmarked 05/2026
Return on Investment
0
%
Measured over 1 year
Web Design & Development
We built Universal Vans a fast, modern website designed to sell vehicles. The site features an intuitive van listing system with advanced search and filtering, detailed vehicle pages with gallery images, finance calculators, and clear calls to action. Every element is designed to move visitors from browsing to enquiry — whether they’re a sole trader looking for their first van or a fleet manager sourcing multiple vehicles.
Search Engine Optimisation
Our SEO strategy targets the searches that lead to sales. We carried out in-depth keyword research across van leasing, van sales, and specific makes and models to capture buyers at every stage of the decision process.
Through on-page optimisation, technical improvements, local SEO, and ongoing content strategy, we’ve built Universal Vans’ organic visibility for high-value commercial vehicle searches — bringing in consistent traffic from people actively looking to lease or buy.
Google Ads
We run targeted Google Ads campaigns that put Universal Vans in front of buyers at the exact moment they’re searching. Our campaigns cover new van leasing, used van sales, and specific models, with tightly structured ad groups and conversion-optimised landing pages.
The result is a steady flow of qualified leads from owner-operators to fleet buyers at a cost per lead that delivers a strong return on their ad spend.
Website Maintenance
We provide ongoing maintenance to keep the Universal Vans website running at peak performance. This includes maintaining the automated vehicle listings feed, plugin & security updates, performance monitoring, and continuous improvements based on how users interact with the site.
Our proactive approach ensures the site stays fast, secure, and effective at converting visitors into enquiries.
Hosting & Uptime Support
Universal Vans’ website is hosted on our managed infrastructure, delivering fast load times and 99.99% uptime. We handle everything technical — SSL certificates, daily backups, server optimisation, and real-time monitoring that catches issues before they affect visitors. For a business where every hour of downtime is a missed sale, that reliability matters.
Tech Stack Used
WordPress Website Development
WordPress is a popular platform for building websites. Often praised for its user-friendly interface and extensive customisation options, WordPress acts as a great stage for website building and SEO alike.
It’s highly customisable and allows companies from all sectors to create a website that is customisable, scalable and reflects their business. The WordPress platform is open-source, which has led to a vast number of themes and plugins that can add a whole host of functionalities, from e-commerce stores to portfolio galleries.
As the platform is SEO-friendly, with various plugins available, users can optimise content, site structure and improve their search engine rankings. All in all, WordPress is powerful thanks to its versatility and suitability for both those with minimal technical knowledge and seasoned developers and agencies alike.
Elementor Web Design
Elementor powers over 17 million websites worldwide, making it the most trusted WordPress page builder available. We chose Elementor because millions of businesses and developers rely on it daily and for good reason.
Its drag-and-drop interface lets us design and customise pages in real-time, creating exactly the look and functionality your business needs. With an extensive widget library covering everything from basic content to advanced forms and integrations, we build feature-rich websites efficiently without compromising quality.
Elementor’s massive global community means constant innovation, regular updates, and unmatched compatibility with thousands of plugins and themes. Every element is fully responsive, ensuring your site looks perfect across desktop, mobile, and tablet. When you choose the platform trusted by millions, you’re choosing proven reliability and limitless possibilities.
JetEngine Custom Website Development
JetEngine transforms WordPress into a powerful dynamic content platform. This sophisticated plugin lets us build custom post types, taxonomies, and meta fields, creating bespoke functionality tailored precisely to your business needs.
We use JetEngine to create dynamic listings, filterable directories, booking systems, property listings, course catalogues and complex databases that update automatically. Whether you need a membership portal, a product configurator, or a custom booking system, JetEngine provides the tools to build it efficiently.
Combined with Elementor, JetEngine unlocks limitless possibilities for creating interactive, database-driven websites. Dynamic templates mean content updates automatically across your site, saving time and ensuring consistency. It’s the professional solution for businesses that need more than standard WordPress capabilities. Custom functionality that scales with your growth.
WooCommerce Website Development
WooCommerce powers over 6 million online stores globally, making it the world’s most popular e-commerce platform. We build on WooCommerce because it’s proven, flexible, and scales seamlessly from small shops to enterprise operations.
Sell physical products, digital downloads, subscriptions, or booking, WooCommerce handles it all. We integrate secure payment gateways, automated inventory management, shipping calculators, tax systems and customer accounts. Every feature designed to make selling online simple for you and effortless for your customers.
The platform’s massive ecosystem means unlimited possibilities through thousands of extensions and integrations. Whether you need complex product variations, membership systems, or multi-vendor marketplaces, WooCommerce delivers. Combined with our design expertise, you get beautiful, conversion-optimised online stores that drive sales and grow with your business.
Seamless Data Management With WP All Import & Export
WP All Import and Export are the industry-standard tools for managing large volumes of WordPress data efficiently. These powerful plugins let us migrate, update and synchronise thousands of products, posts, or custom content in minutes tasks that would take days manually.
We use WP All Import to seamlessly transfer your existing product catalogues, inventories, or content from any platform into WordPress. CSV, XML, Excel files, whatever format your data comes in, we map it precisely to your new site structure. Automated scheduling means product prices, stock levels and content stay synchronised with your suppliers or systems without manual updates.
For businesses with hundreds or thousands of products, this technology is essential. It eliminates migration risks, preserves data integrity, and makes ongoing content management effortless. Whether you’re moving from another platform or managing complex product feeds, WP All Import ensures your website data is always accurate and up-to-date.
Smart Search & Filter With JetSmartFilters
JetSmartFilters transforms how visitors find exactly what they need on your website. This powerful filtering system lets customers narrow down products, services, or content instantly—by price, location, category, features, or any custom criteria relevant to your business.
We build intuitive filter interfaces that work in real-time, updating results as visitors refine their search without page reloads. Whether you’re selling hundreds of products, listing properties, showcasing portfolios, or managing directories, JetSmartFilters makes navigation effortless and keeps potential customers engaged.
The system works seamlessly with WooCommerce, custom post types and dynamic content creating professional search experiences that rival major e-commerce platforms. Fast, responsive filtering means visitors find what they want quickly, reducing frustration and increasing conversions. It’s essential technology for any business with extensive product ranges or content libraries.
Powerful Integrations Through API Connections
APIs (Application Programming Interfaces) let your website communicate seamlessly with external systems and services. We build custom API integrations that connect your website to CRMs, accounting software, inventory systems, booking platforms, payment processors and marketing tools automating workflows and eliminating manual data entry.
Real-time synchronisation means your website, back-office systems, and customer data stay perfectly aligned. When a customer places an order, books an appointment, or submits an enquiry, information flows automatically to your CRM, triggers email sequences, updates inventory or notifies your team. Everything works together without lifting a finger.
From connecting shipping APIs that calculate live delivery costs to integrating supplier feeds that update product availability automatically, API connections transform your website into a central hub for your business operations. The result? Less administrative work, fewer errors and more time focused on growth instead of data management.