PPC Agency Bristol
Turn Clicks Into Customers
We specialise in pay-per-click management that delivers measurable results for businesses across the UK.
Expert PPC Company Bristol
Results-Driven PPC Management
We’re passionate about helping businesses grow through targeting advertising. Every member of our team completes Google Ads certification exams annually so your campaigns are always managed by people with up-to-date expertise.
Clear, regular reporting that keeps you in control. You will see exactly where your budget is going, which ads are performing and how your campaigns are contributing to your business growth.
Speak with us today
Our Results
Hydro Protect
987%
Return on investment
Measured over 3 months
Oakley Green
5,217%
Return on investment
Measured over 3 months
Universal Vans
714%
Return on investment
Measured over 1 year
Chase Garage Doors
319%
Increased leads
Measured over 3 months
GMG Watches
520
Rank 1 keywords
In 12 months
Google Ads Management
We handle every aspect of Google Ads management, including campaign structure, ad group organisation, keyword selection and bid management, ad copy creation and testing, extension implementation, audience targeting, and budget allocation across campaigns.
Our Google Ads specialists stay updated with the latest platform changes, algorithm updates, and best practices to ensure your campaigns remain competitive and profitable.
Microsoft Ads (Bing Ads)
Bing’s advertising platform can deliver high-quality traffic at lower costs per click, particularly for certain demographics and industries.
The platform reaches millions of UK users who use Bing as their default search engine, as well as users on Yahoo and other Microsoft search partners.
We create and manage Microsoft Ads campaigns that complement your Google Ads strategy, often importing and adapting successful Google campaigns whilst making platform-specific optimisations.
Social Media Advertising
Paid social media advertising offers unparalleled opportunities to reach highly targeted audiences across platforms where they spend significant time daily.
Unlike organic social media which relies on algorithms and follower bases, paid social advertising puts your message directly in front of prospects who match your ideal customer profile whether they follow you or not.
We specialise in paid social campaigns that cut through the noise, engaging your ideal customers with compelling creative and strategic targeting that drives measurable business results.
Our Partnerships
Discovery & Strategy
Every successful PPC campaign starts with understanding your business. During our comprehensive discovery session, we identify your most profitable services, understand your target customers, and analyse your competitive landscape.
In-Depth Keyword Research
We conduct thorough keyword research to identify the search terms your potential customers are using. This goes far beyond basic keyword tools. We analyse search intent, competition levels, cost-per-click estimates, and commercial value to build a strategic keyword portfolio.
Campaign Build
We structure campaigns logically, create compelling ad copy, review landing pages, and implement comprehensive conversion tracking through Google Analytics. Every element is designed to maximise your Quality Score and reduce your cost per lead.
Landing Page Optimisation
If your current pages aren’t suitable for PPC traffic, we’ll create bespoke, highly optimised landing pages specifically designed for your campaigns. These pages are built to convert clicks into leads, with clear calls-to-action, compelling copy, and user-friendly design.
Launch & Learning Phase
Once your campaigns are live, they enter a learning phase where Google’s algorithms gather data about performance. We monitor this closely, sending you updates and a comprehensive reports monthly.
During this critical period, we’re available via WhatsApp almost any time to answer questions and provide reassurance as your campaigns begin to generate results.
Ongoing Optimisation
PPC management isn’t a “set and forget” service, it requires constant attention and refinement. We constantly review your performance, adjust bids, refine keyword targeting, test new ad variations, and eliminate underperforming elements.
Our weekly checks ensure we’re always maximising your return on ad spend, with ROI typically ranging from 400% to over 5,00% depending on industry and profit margins.
PPC Marketing Services
Performance Max Campaigns
Performance Max represents Google’s most advanced campaign type, using machine learning to automatically optimise your ads across all Google properties like Search, Display, YouTube, Gmail, Discover, and Maps. We create data-rich PMax campaigns that provide Google’s algorithms with the assets and signals they need to find your most valuable customers.
Our Performance Max service includes asset creation (headlines, descriptions, images, and videos using advanced AI software), audience signal development to guide the algorithm, comprehensive conversion tracking setup, and ongoing performance analysis. We carefully monitor PMax campaigns to ensure they’re delivering genuine incremental value rather than simply cannibalising your existing Search campaign traffic.
Google Shopping Campaigns
For e-commerce businesses and product-based companies, Shopping campaigns are essential for driving qualified traffic and sales. We handle complete Shopping campaign management, including product feed creation and optimisation, product group segmentation, bid strategy implementation, and integration with Performance Max for comprehensive product promotion.
We can provide product photography services, or we can create compelling product content using advanced generative AI software to ensure your listings stand out in the competitive Shopping carousel. Our approach focuses on maximising return on ad spend by prioritising your highest-margin products and identifying opportunities to expand into new product categories or audiences.
Remarketing & Display Advertising
Remarketing campaigns allow you to reconnect with users who’ve previously visited your website but didn’t convert. These campaigns typically deliver some of the highest ROI in PPC because they target warm audiences already familiar with your brand. We create remarketing campaigns across multiple platforms including Google Display Network, YouTube, and Meta (Facebook and Instagram).
Our remarketing strategies include segmented audience lists based on user behaviour (pages visited, time on site, actions taken), dynamic remarketing for e-commerce showing specific products users viewed, cross-platform remarketing to maintain visibility across different channels, and frequency capping to avoid ad fatigue. We combine compelling visual creative with strategic messaging to bring potential customers back to complete their purchase or enquiry.
Conversion Tracking & Analytics
Accurate conversion tracking forms the backbone of successful PPC management. Without reliable data, it’s impossible to optimise campaigns effectively or calculate true return on investment. We implement comprehensive tracking solutions using GA4, Google Tag Manager, server-side tracking where appropriate, and integration with your CRM or lead management systems.
Our tracking implementation covers all valuable actions on your website. Form submissions, phone calls, email clicks, live chat initiations, file downloads, and e-commerce transactions. We also configure advanced features like cross-device tracking, offline conversion importing for businesses with longer sales cycles, and enhanced e-commerce tracking for detailed shopping behaviour analysis.
Using various heat mapping and scroll depth analytic tools, we understand exactly how users interact with your landing pages and identify opportunities for conversion rate improvement.
Ad Creation & Copywriting
Every ad we create is written in-house by our team of PPC specialists who understand how to craft compelling, action-driving ad copy that resonates with your target audience. We don’t use generic templates, each ad is specifically written for your business, highlighting your unique selling points and addressing the specific needs of searchers.
Our ad creation process includes responsive search ads with multiple headline and description variations for Google’s algorithm to test, expanded text ads where still relevant, call-only ads for businesses that prefer phone enquiries, responsive display ads for visual campaigns across Google’s Display Network, and video ads for YouTube campaigns.
We continually test new ad variations, analysing performance data to identify the messaging, offers, and calls-to-action that drive the highest conversion rates at the lowest cost.
Landing Page Creation & Optimisation
The success of your PPC campaigns doesn’t end with the click, your landing pages must convert that traffic into leads or sales. We analyse your existing landing pages to assess their suitability for paid traffic, examining factors like page load speed, mobile responsiveness, clarity of messaging, prominence of calls-to-action, trust signals and social proof, and alignment with ad messaging.
When your existing pages aren’t optimised for conversion, we create bespoke PPC landing pages designed specifically for your campaigns. These pages are built using conversion rate optimisation best practices, with singular focus on driving the desired action. Whether that’s completing a contact form, calling your business, or making a purchase.
Aligning ad copy with landing page content and ensuring a seamless user experience can dramatically improve conversion rates and reduce your cost per lead.
Quality Score Optimisation
Quality Score is Google’s measure of your ad relevance, keyword relevance, and landing page experience. Higher Quality Scores result in lower costs per click and better ad positions, making Quality Score optimisation one of the most cost-effective ways to improve campaign performance.
We focus on three key components: improving ad relevance by creating tightly themed ad groups with specific, targeted messaging; enhancing expected click-through rate through compelling ad copy and strategic ad extension use; and optimising landing page experience with fast-loading, mobile-friendly pages that deliver on the ad’s promise.
By systematically improving Quality Scores across your campaigns, we reduce your overall advertising costs whilst maintaining or improving your visibility. This technical optimisation, combined with strategic bid management, creates a sustainable competitive advantage that delivers better results for the same budget.
Search Term Analysis & Negative Keywords
One of the most critical ongoing optimisation tasks is search term analysis, reviewing the actual queries that triggered your ads and identifying opportunities to improve campaign performance. We conduct thorough search term reviews during our weekly account checks, identifying high-performing search queries to add as exact match keywords, irrelevant terms to block with negative keywords, and new keyword themes to explore.
Negative keyword management is essential for preventing wasted spend on irrelevant clicks. We build comprehensive negative keyword lists at both campaign and account level, constantly refining these lists based on performance data. This systematic approach ensures your budget is spent exclusively on search terms with genuine commercial intent, dramatically improving your return on ad spend over time.
PPC Management FAQs
What is PPC Advertising?
A comprehensive Pay Per Click Strategy allows you to promote your business on Google Search & affiliated websites. You can promote your company at the top of the Google Search Results Panel (SERP) and on Google’s search and display network. You can specify the target areas where you want to serve your adverts to drive hot leads to your business. You spend money on a cost-per-click basis, only paying when a user clicks on your advert. PPC is a highly effective way to drive new leads to your business tomorrow.
- Increased leads – optimising your website for leads can instantly increase your leads by working on making it easier for your users to convert.
- Better User Experience – everyone dislikes a dated or slow website. A new website allows you to make your user experience better – which helps with Google Rankings, Paid Advertising and conversion rates.
- Better Rankings on Google – a new website is the perfect opportunity to clean house with Google. Let our experts work the dark arts and re-optimise your websites to target better search terms and combine this with CRO to maximise conversion rates.
Why Should I Invest in PPC / Google Ads
PPC provides a number of benefits to your business, including:
- Outrank your competition and win leads that they may take from your business.
- Drive relevant traffic that converts into leads to your business quickly at a positive return on your investment & increase your online lead generation.
- Meeting goals that you define to increase your online visibility. Such as driving more leads to your business or increasing the awareness of your brand online to build your brand.
- Show up above organic results without having to invest time and money into SEO.
- Identifying high-conversion search terms that you can then optimise for SEO & support other marketing such as SEO.
What is the Difference Between PPC & SEO?
We find that campaigns work best when PPC & SEO combine forces, as you want to be as visible as possible and you are being displayed twice on the same search result. SEO works on optimising the ‘natural results’ on Google however this can take time for competitive search terms. PPC helps fill the gap in time that it takes to increase your Google rankings – driving relevant leads to your business. This allows you to make a return on your investment that covers the initial investment in SEO until you start to receive high-quality organic clicks and conversions.
How Much Should I Spend on PPC per Month?
One of the most common questions we hear is “How much do I need to spend?” The honest answer is that it depends on your specific situation—your industry competitiveness, the number of keywords you want to target, your geographic targeting areas, and your goals. During our discovery call, we discuss your budget transparently and explain what results you can realistically expect for different investment levels.
For businesses concerned about PPC costs, we break down the mathematics clearly. If one lead is worth £500 in profit to your business, and we can generate leads at £50 each, your PPC investment delivers a 1000% ROI. Even accounting for management fees and ad spend, the return substantially exceeds the investment. We’ve delivered ROI ranging from 400% to over 10,000% depending on the business model and profit margins involved.
For businesses with limited budgets, we focus on highly targeted campaigns that prioritise your most profitable services and most valuable geographic areas. As campaigns prove successful, you can scale investment gradually to increase lead volume whilst maintaining healthy returns.
What is a PPC Management Fee?
This is the fee that is added to the monthly Ad spend. This is our cost that covers the original set-up, monthly management and monthly optimisations that your campaign needs. This is vital in maximising performance, getting you as low a cost per lead or acquisition as possible, and ensuring that your campaign does not rely on the wrong keywords or keywords that aren’t driving leads to your business.
Do You Optimise PPC Campaigns Once They Are Created?
We optimise all of our campaigns monthly to ensure optimal performance. Our highly experienced team regularly review the latest trends and guidelines from Google as well as works with Google to implement new strategies and methodologies across our campaigns. This is all carried out to maximise the amount that you get out of your budget, reduce your cost per lead and tighten up your campaigns. We can help by building your new PPC campaign(s) or reviewing and optimising your current account, campaigns and bidding strategies.