Technical SEO Bristol
Performance That Scales
Stop letting hidden and often highly technical issues with your website throttle your growth.
Technical SEO Audits Bristol
Professional FREE Technical SEO Audits in Bristol
Technical SEO has a very high impact on your website; some issues can affect how Google sees it, which can have massive negative effects.
We provide free initial technical audits to conduct a complete health check of your website and then provide recommendations. If you need guidance on your technical SEO, speak to a member of our expert team to arrange for your free technical SEO audit in Bristol.
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Advanced Crawlability
Crawlability is the ability for search engine bots (specifically Googlebot) to discover, access and navigate through your website’s pages. Crawlability issues can have some of the largest negative impacts on your rankings.
Our team can assess any advanced crawlability issues and then propose a campaign and solution to fix these.
Robots.txt Management
Your robots.txt file tells search engine crawlers which URLs the crawler can access on your website. It’s a very powerful tool for large eCommerce websites, but it can also cause devastating issues if not set up correctly or if it has the wrong pages in it.
If you find that you are not getting much traction after years of work, robots.txt and crawlability can be the cause of this.
Website Security Auditing & Implementation
Most websites should be secure through HTTPS. We provide SSL certificates included within our free website package and hosting services. We also go a step further, identifying potential security vulnerabilities and risks, as well as improving your hosting.
Website speed is a vital part of driving conversions and your rankings, as nobody wants to navigate a slow website.
Best Practice for XML Sitemaps
An essential SEO file, XML sitemaps act as a roadmap for search engines to discover, crawl and index content efficiently. These should be optimised correctly for smaller websites.
For large websites and especially eCommerce sites, it’s a very overlooked part of technical SEO that can quickly transform your organic visibility. We will review your XML sitemap(s) and optimise them to aid how search engines discover, crawl and index your content.
Broken Link Cleanup & 301 Redirect Strategy
Broken links that are still indexable on Google and driving traffic or clicks can frustrate users and confuse search engines. We utilise tools such as Screaming Frog and Google Search Console to identify, map and fix broken 404 links.
We will also remove unnecessary 301 links across your website, which cause unnecessary redirects for users, where you could have just served the correct page.
Content Cleanup - Duplicate Content & Cannibalisation
Duplicate content or content that is too similar will confuse the search engines. Similarly, cannibalisation is where your pages are optimised for similar or the same search terms, and aren’t unique enough for Google to see a clear page intent.
We can quickly identify duplicate content and clear signs of keyword cannibalisation and fix these with a comprehensive technical SEO strategy.
Canonical Tagging Review & Optimisations
Canonical tagging is a more advanced tag which is used in circumstances where you have multiple pages with duplicate content (such as product variants) but need to have individual URLs for these variations.
This can cause a wide range of issues, especially with eCommerce websites and canonical tags that are not ‘self-referencing’ can also cause issues. We can help you navigate this issue and make the correct optimisations.
Site Architecture & Hierarchy Optimisation
Site architecture and the hierarchy of pages are an extremely important technical concept and discipline that is often overlooked.
Keeping a ‘flat’ architecture so that core service pages or products are accessible from 3 to 4 clicks from the homepage is key for the technical architecture as well as ease of experience for users.
Deep architecture buries content, signalling low importance to the search engine. Semantic siloing is another concept which uses parent and child page relationships effectively to share page authority alongside content categorisation. We regularly audit and improve site architecture & hierarchy.
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